Freda Salvador S/S 14 Preview at Scribe Winery

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freda salvador san francisco

That time, when Freda Salvador amazed us with these Freda girls at their HQ and then sent us off on a field trip to Scribe Winery

I’m finally getting around to sharing some pictures of this event I went a few weeks back. I know a couple of you have asked me what this was all about? Freda Salvador took a handful of us (bloggers + editors) to Sonoma to preview their Spring/Summer 2014 collection. It was super amazing and thoughtful of them! Wine, shoes, and good company? What more can a blogger ask for on a Friday afternoon?

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freda salvador spring summer 2014 preview scribe winery

This is Cristina & Megan! The two talented ladies behind FS. LOVE their style and LOVE their “how they meet” story even more. Incredible and super inspiring! You should stop by their shop/workspace on Union Street when you get a chance and see those gals.

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FS got another very solid collection on the way! Can you believe all their shoes are handmade over here, like every single pair! The craftsmanship is superb!

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scribe winery

Couldn’t leave Scribe without picking up a bottle… or two, in my case. I must come back!

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While we were sipping wine and trying on shoes in Sonoma, these Freda girls were doing a live installation by modeling the shoes in various locations in SF, Downtown. It created quite some buzz! I mean, how often do you see girls in masks marching down the street, right? I have to say that was really smart of them. Freda Salvador is definitely a brand who thinks outside the box. Did you run into them? The below instagram was from FS showing their Freda girls in the Yerba Buena Garden.

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Thank you again to Cristina and Megan for an amazing afternoon and an awesomely rad event! Don’t forget, you can enter for a chance to win a pair of their equally rad shoes, The Change, on my Super Sweet Giveaway! I have a pair and they are a favorite in my closet.

Have a wonderful weekend, friends! Thanks so much for reading this week, and I’ll be back next week with a new playdate you don’t want to miss! xo Jeanne 

FREDA SALVADOR 1782 Union Street, San Francisco, Marina.