The New Rules // Wearing White


alice+olive rama blouson dress bhldn persephone shift

L: Alice+ Olivia, Rama Blouson Dress. Works on a variety of heights and figures. Really works if you have great legs! Love that the model is fair skinned – you don’t always need a tan to pull off white! Also great if your upper arms aren’t your favorite feature.

R: BHLDN, Persephone Shift. Tracy Reese does wonders with a shift that can work on more than the straight up-and-down figure. With a slightly tapered waist – curves could work in this dress!

black halo jackie o belted dresscatherine malandrino embroidered mesh tank dress shopbop

L: Black Halo, Jackie O Belted Dress. For more straight up and down figures, this dress can help create curves. Black Halo tends to run a bit small in the bust. If you are on the petite side, might need to shorten the hem.

R: Catherine Malandrino, Embroidered Mesh Tank Dress. Have to be on the tall side to pull this one off due to the length. Detailing is gorgeous! Love the raw edges.

herve leger short sleeve v neck dress shop boprachel zoe jolip white dress shop bop

L: Herve Leger, Short Sleeve V Neck Dress. For girls with curves and small waists (in other words, the perfect figure!). Very pricey though!

R: Rachel Zoe, Joplin Dress. Love this! Own it in a print and now wish I bought the white. Zoe’s clothing tends to run a bit small. This works for both petite and tall builds.

rory beca haldi beaded peacock dressella moss annie eyelet white dress shop bop

L: Rory Beca, Haldi Beaded Peacock Dress. Take a close look at the beautiful beadwork! Love the scalloped hem. Great if you don’t want something too tight – won’t work if you are busty.

R: Ella Moss, Annie Eyelet Dress. Love eyelet and love the price – simple and sweet. Wear it to a weekend brunch!

So looking around, it has become evident that those long-established rules of fashion have fallen by the wayside. No longer is it a huge faux pas to wear navy and black together. The neon and pastel combination is fabulously hip. Finally – never wear white after Labor Day (more of an East Coast concept) – even that is no longer set in stone.  

The crumbling of the old regime can bring questionable combinations or fabulously inventive fashion. I would say the options out there are revealing the latter. I for one am on board with the white dress trend – sweetly innocent and unquestionably girly, it’s a welcoming change!  

From a variety of designers, here are some of my favorite takes on this clean, fresh trend! I’ve selected options that will compliment different figures as well, as white can be tricky. Brighten up that wardrobe – but still obey the rule of not wearing white as a guest to a wedding!


  • Love the BHLDN dress! I’m so excited my sister is going to get to model in their presentation at the Cream event this week, I can’t wait to see their pretty looks in person!

    • That is very exciting – they have some truly fabulous designers on board!  Love the site and how they have broadened their offering with wedding day hair and make-up looks, etc.  Great resource!

      • Yes, they had such pretty things last night and I was surprised how many pieces they had that would translate well into non wedding wear. I’m going to post some pictures on Monday from the event and of my sister in the dress she got to wear. The dresses were gorgeous, hers had some amazing applique details, I was bummed she didn’t get to keep it lol 

        • Please share the pics you post!  Would love to see the clothes in non-website photos!  That’s another thing I love about this trend – getting us out of the mindset that all-white = bride. 

          • I’m going to post some up on Monday, unfortunately it was hard to get photos since there were so many professional photographers up front I was a little shy about pushing my way through. But, I did get some good shots of some of the other dresses and some they had on display. What’s your email? I can send you those that I don’t put up for you to see. 

            I totally agree, I myself am not married yet, but will likely be in the next year or so and I’m not sure if I’ll wear white and if I do, it’ll be in a very non traditional way. 

          • Did you post the pics?

          • Yes, I did. So sorry totally forgot to post the link in this thread we had going. Here it is Hope you have a fab weekend!

  • Wendy

    Wow, that embroidered tank dress is gorgeous.  Too bad I only really dress up for weddings because I would certainly outshine the bride in this beauty :)

    • Isn’t it lovely – has an old world feel about it.