Diesel Launches “Our Glory”

diesel our glory launch party industrie denim san francisco

diesel our glory launch party industrie denim san francisco papa

diesel our glory launch party industrie denim san francisco jessica mulleins public relations

diesel our glory launch party industrie denim san francisco apartment34

diesel our glory launch party industrie denim san francisco stylenik

diesel our glory launch party industrie denim san francisco

diesel our glory launch party industrie denim san francisco spice box

diesel our glory launch party industrie denim san francisco flask

I never got around to share with you this crazy fun party I went to a few weeks ago. In fact, I came here right after this party.

This awesome night was thrown by Diesel celebrating their new line “Our Glory”, and of course, what better place to have this than Industrie Denim. It wasn’t even that long ago since I was at their launch party, remember? It’s literally the coolest spot for premium denim in the city!

Anyways, this night was packed with nothing but a fashionable crowd! Guests included some of San Francisco’s favorite restaurant, night-life impresarios, and lifestyle media lovelies such as 7×7 founder Heather Hartle, Sugar Inc’s Julia Walsh, and of course my faves Apartment34’s Erin & Styleniks’ Kristen to say the least.

The night wouldn’t be complete without the live performance by PAPA, playing an exclusive set within the store, providing a soundtrack for us as we checked out the new collection and enjoyed refreshment from SpiceBox, LuLu B, Trumer & Fentimans. Oh, what a night!

(Images via Mullens PR) A special thanks to Jessica – so great to finally meet you!