I’m finally getting around to sharing some pictures of this event I went a few weeks back. I know a couple of you have asked me what this was all about? Freda Salvador took a handful of us (bloggers + editors) to Sonoma to preview their Spring/Summer 2014 collection. It was super amazing and thoughtful of them! Wine, shoes, and good company? What more can a blogger ask for on a Friday afternoon?
This is Cristina & Megan! The two talented ladies behind FS. LOVE their style and LOVE their “how they meet” story even more. Incredible and super inspiring! You should stop by their shop/workspace on Union Street when you get a chance and see those gals.
FS got another very solid collection on the way! Can you believe all their shoes are handmade over here, like every single pair! The craftsmanship is superb!
Couldn’t leave Scribe without picking up a bottle… or two, in my case. I must come back!
While we were sipping wine and trying on shoes in Sonoma, these Freda girls were doing a live installation by modeling the shoes in various locations in SF, Downtown. It created quite some buzz! I mean, how often do you see girls in masks marching down the street, right? I have to say that was really smart of them. Freda Salvador is definitely a brand who thinks outside the box. Did you run into them? The below instagram was from FS showing their Freda girls in the Yerba Buena Garden.
Thank you again to Cristina and Megan for an amazing afternoon and an awesomely rad event! Don’t forget, you can enter for a chance to win a pair of their equally rad shoes, The Change, on my Super Sweet Giveaway! I have a pair and they are a favorite in my closet.
FREDA SALVADOR 1782 Union Street, San Francisco, Marina.